About

Good businesses deserve to be recommended

The Answer List helps online shops and service businesses get named when their customers ask AI what to buy.

Why I built The Answer List

I've spent my career helping online shops and service businesses reach more customers, across different countries and languages. The work always came down to the same thing: being visible in the places people go when they're deciding who to buy from.

That place is changing. More and more people now ask ChatGPT, Gemini or Perplexity which shop, clinic or agency to choose, and those assistants name only a handful of businesses. Good businesses get left out simply because the AI can't find clear, consistent facts about them.

With AI, we can now check and improve that reach far faster and in far more markets than before. I built The Answer List to make it accessible to the people running a business day to day: the tools and the know-how to stay current and keep growing, while they focus on what matters most, their customers' experience.

— AL

What we do

Editorial policy

Our blog explains how AI assistants choose which businesses to recommend and what that means for owners. Posts are researched and drafted with the help of AI tools, then checked against an editorial and quality review before they are published.

Every statistic links to its original source, and we only use sources we have opened and checked. We don't invent numbers, quotes or client results, we label hypothetical examples as such, and we never name clients. No one can guarantee what an AI will say, so we never promise rankings or recommendations.

Spotted something wrong? Tell us through the contact link below and we'll correct it.